Your keyword density needs to be between 2% and 4%. Most people already understand this but they don't understand why. Knowing why will help you understand how important it is and why you need search engine optimization. Keywords tell the search site what you're talking about. Too few keywords in the text and it doesn't think the keywords relate to the text. To many and the text is too filed with keywords to be useful to anyone. One of the search engine optimization tips that gets ignored is to write quality content. This is very important and gone are the days of throwing up short articles in hopes of ranking and getting traffic. Now you should be writing at least 500 words of useful content in every post. The more the better, but it has to be natural and useful. semantic seo 8) It's about competition. This gets back to whether SEO is easy or hard. Though its not just about the amount of competition. Is the competition putting into practice search engine optimization? If yes, then the competition is tough. If no, then the competition is weak no matter how much of it there is. Expertise - Webmasters and link building firms must understand the most advanced links when building their presence throughout the search engine algorithms. It is smart to read the website of the firm before deciding to hire them. To make this simple, the company should understand the full prism of SEO marketing, search engine algorithms and other digital marketing campaigns. The reason why you should use your keywords in the anchor texts of your links is because they help search engines to understand what your site is all about. By using your keywords in your anchor texts, you're simply telling Google that your site is relevant to that keyword and because of this, Google will rank you higher whenever someone search for that keyword.